OFFSET LAUNCHES JOINT VENTURE WITH AXIS TO CREATE ARTIST DRIVEN LIVE AND VIRTUAL CONCERT EXPERIENCE
Atlanta rapper Offset has teamed up with Axis Relay to create live and virtually streamed events through a new production company called AXSD Media.
Offset’s partnership with the Atlanta-based recreational technical center is a product of the COVID-19 pandemic and how social distancing has put a cap on entertainers’ ability to perform and tour for their fans.
“The AXR+EXP Concert Series will be the new standard for live and virtual performances,” said Allie Young, CEO of Axis Replay. “Our company’s mission is to create experience-focused activations and that has translated well into streamed productions. Being a part of the music, entertainment, gaming and sports ecosystem, it made a lot of sense for us to leverage our experience and expertise to reconnect the industries that have been devastated by this pandemic.”
The monthly concert series that kicked off September 11th is focused on empowering both artists and audience members to own and navigate their own concert experiences.