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Snoop Dogg's Snoop Loopz is entering the cereal game

Snoop Dogg is launching his own breakfast cereal, dubbed Snoop Loopz.

The gluten-free cereal, as the name implies, will take on Froot Loops, but promises “more corn, more flavor and more marshmallows,” says Master P, the hip-hop entrepreneur who’s working with Snoop on the cereal.

The cereal is the latest breakfast offering from Broadus foods, the food line from Snoop (real name Calvin Broadus) and Master P (Percy Miller). Other products include Momma Snoop brand oatmeal, grits, pancake mix, and maple syrup.

The company says a percentage of each sale is donated to charities, such as the Door of Hope, which assists families facing homelessness.

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